Try it for $400. See your ads in front of local audiences.
Our Trial package covers your setup and your first 10,000 impressions. Continue within 60 days and your $200 trial setup counts toward your full setup. After that, you pay only for the impressions you want, at the publisher’s price plus a flat $5 per thousand.
Trial package
Includes:
- 10,000 impressions at a $20 CPM
- Trial setup: reporting access to your client portal, broker services (we set up the contract with the placement) and administration (we start your ad serving)
- Placement setup fee ($150) waived for first-time clients*
Additional impressions
You pay the publisher’s CPM plus $5. Minimum purchase: 1,000 impressions.
Graphics
Don’t have ad artwork? We can design it. Skip it if you already have your own.
What your $400 covers
| Part of the Trial package | Amount | What it covers |
|---|---|---|
| Media | $200 | 10,000 impressions at a $20 CPM, the publisher’s price plus our $5 per thousand |
| Setup and administration | $200 | Reporting access to your client portal, broker services (we set up the contract with the placement) and administration (we start your ad serving) |
| Total | $400 | Placement setup fee ($150) waived for first-time clients* |
Ready for more? Continue within 60 days.
When you continue with a full campaign, the standard setup fee applies, and your trial setup counts toward it if you continue within 60 days of starting your trial.
| Continuing after your trial | Amount |
|---|---|
| Full setup fee | $1,000 |
| Your trial setup, credited within 60 days | −$200 |
| You pay | $800 |
The publisher’s price, plus $5.
CPM means “cost per thousand impressions”. Each publisher sets its own CPM. We add $5 per thousand impressions for placing, targeting and rotating your ad.
For example, if a publisher’s CPM is $15, your price is $15 + $5 = $20 per thousand impressions. Ten thousand impressions at that price is $200 of media, and it’s included in your Trial package.
Choosing your times of day
You can choose which hours of the day your ads favour. Busier times, like late morning and the evening rush, put your ad in front of more people at once, which can increase your exposure. Those impressions cost more, though, so the same budget buys fewer of them. Quieter hours cost less and buy more impressions. Our $5 service charge adjusts slightly with the hour too. It’s a trade-off, and your Placement Plan helps you pick the balance that suits your goals.
Four example sign-ups
See how a few common situations could be priced.
| New first-time advertiser | Trial client continuing | Repeat customer, another ad | Satisfied customer renewing | |
|---|---|---|---|---|
| Trial package (setup + 10,000 impressions) | $400 | already paid | not needed | not needed |
| Full setup fee (standard) | not needed | $800 ($200 trial credit) | $1,000 | not needed |
| Placement setup fee ($150) | $0 (waived*) | not needed | $150 | not needed |
| Graphics (optional) | $250 | already designed, $0 | own artwork, $0 | own artwork, $0 |
| Additional impressions at $20 CPM | none | 50,000 for $1,000 | 20,000 for $400 | 50,000 for $1,000 |
| Total | $650 | $1,800 | $1,550 | $1,000 |
| Impressions | 10,000 | 50,000 | 20,000 | 50,000 |
Illustrations of how a sign-up could be priced, not client results. Prices are in Canadian dollars. Applicable taxes are added.
Changing a running campaign
Your first change in each campaign is free.** After that, each change carries a $150 service charge: new artwork, a new area, new hours or a new weighting strategy.
| Change to a running campaign | Service charge |
|---|---|
| Your first change in each campaign | Free** |
| New artwork | $150 |
| New area | $150 |
| New hours | $150 |
| New weighting strategy | $150 |
Stopping early
If you cancel a campaign, you choose what happens to the budget you haven’t used:
| Your unused budget | Cancellation fee |
|---|---|
| Refunded to you, with its taxes | $150, taken from the refund |
| Carried over to a later campaign | Free |
When a campaign ends with budget left over, it carries over to your next campaign automatically.
Good to know
- Prices are in Canadian dollars. Applicable taxes are added.
- Renewing your budget costs nothing extra, and any unused budget carries over. If you would like us to run another ad, the $1,000 setup fee and the $150 placement setup fee apply again.
- Not sure what to buy? Tell us your budget and we’ll give you a free estimate. New clients save $150 when signing up*.
See what $400 could do for your business
Tell us about your business — no obligation.
Save $150 as a new client**First-time clients will receive their placement setup fee, a value of $150, free of charge.
**The first change in each campaign, a value of $150, is free of charge.
We confirm all fees in your Placement Plan before you commit.