Where your ads appear.
Your ad runs as a banner on web pages, matched to the location, topic and size of each placement — and you see exactly how it performs.
Banner ads on real web pages
A placement is a fixed ad slot on a web page. Your ad fills that slot, and when a visitor clicks it, they go straight to your website.
You choose the artwork and where visitors land. We match your ad to placements by location, topic and size, and weigh it against other candidates so it gets a fair, relevant share of the page views.
Formats, placements and audiences
Formats
Static click-through banners are the core product: an image ad that sends visitors to your site.
Similar ads work too, including animated or interactive HTML5 banners, in standard banner sizes. We confirm which sizes suit each placement in your plan.
Placements
Ads appear on web pages run by publishers, in fixed slots sized for banners.
Your Placement Plan lists the placements that fit your area, topic and budget before you commit.
Audiences
Your ad is shown to people on pages that match your location and topic, so your budget goes toward relevant viewers.
You can also favour certain hours of the day to shape when your ad appears.
See what your ad is doing.
Reporting access to your client portal is included in your setup fee. Every ad has a daily report you can read at any time, with detail down to the hour.
We filter out known crawlers and automated traffic, so they get no ad, aren’t billed, and their clicks aren’t counted.
| Page loads | Pages that asked for an ad |
| Impressions | Ads that actually showed |
| Viewable impressions | At least half on screen for a second |
| Clicks and CTR | Visits sent to your site, and the click rate |
| Hour-by-hour detail | See when your ad performs best |
Want to see where your ads could run?
Tell us about your business and area, and we’ll put a plan together. See pricing
Save $150 as a new client**First-time clients will receive their placement setup fee, a value of $150, free of charge.