News & insights
Current events, tips, and thinking on targeted advertising for small businesses.
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Timing Matters: Reaching Barrie Customers at the Right Hour
When your ad appears can matter as much as where. Here is how choosing busier or quieter hours changes what a small budget buys.
Ideas for reaching the right audience.
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Marketing You Can Measure: What Even a Small Campaign Shows You
Most small businesses can’t say what their last ad did. A small targeted campaign comes with a report you can read yourself.
Small budgets, big reach.
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Targeted Online Ads vs. Flyers and Door Hangers: What a Barrie Shop Owner Should Know
Flyers have their place, but they can’t be adjusted once printed. Here is how targeted online ads compare for a small local business.
Made in Barrie, seen everywhere that matters.
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Ten Thousand Right Viewers Beat a Hundred Thousand Random Ones
An impression is only worth paying for if the person seeing it could become a customer. Here is why smaller, better-aimed numbers often win.
The right place at the right time.
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Why a Small Targeted Ad Budget Often Beats a Billboard or a Mailer
Big, broad advertising charges you for reaching everyone. Targeted advertising charges you for reaching the right people, which is where small budgets do best.
Know what your ads are doing.