Flyers and door hangers are a classic way for local businesses to get noticed, and they can still work, especially when handed to customers in person. But if you’re deciding where to put a limited budget, it’s worth comparing them honestly with targeted online ads.
Flyers and door hangers
- Fixed once printed. A typo, an expired offer or a changed price can’t be fixed.
- Broad by nature. They go to every door on a route, whether or not the household is interested.
- Hard to measure. It is difficult to tell how many were read, ignored or thrown out.
- Upfront costs. Printing and delivery are paid before you know how they perform.
Targeted online ads
- Easy to update. Swap artwork when your offer or season changes.
- Aimed by location and topic. Your ad is considered only where it fits your area and audience.
- Rotation keeps it fresh. Several ads can share a placement, with fewer repeats for viewers.
- Readable results. Daily reports show page loads, impressions, viewable impressions and clicks.
They can work together
This isn’t an either-or choice. A printed flyer in your window or a card at the register can reinforce an online campaign, and an online ad can point people to the same offer. The point is to know what each piece is doing.
Start small and compare
If you’re not sure, try a small targeted campaign alongside what you already do and compare. Because you can see the report, you’ll learn quickly what is worth repeating.
Curious what a small campaign could do for your business? See where your ads would appear, check our simple pricing, or get in touch for a free estimate.
Leave a Reply