Advertising numbers can be dazzling: thousands of views, tens of thousands of “reach”. But a big number only helps if the people behind it could actually become your customers. For a small business, the better question is: how many of these people are relevant to me?
What is an impression?
An impression is one showing of your ad on a web page. Our system counts it only once the ad has actually loaded and shown, so blocked ads, timeouts and crawler traffic aren’t counted or billed.
A simple example
Imagine two campaigns for a Barrie café. The first shows its ad to a huge audience across the country. The second shows it to a much smaller audience of people in and around Barrie reading about food, coffee and local life. (This is an illustration, not a client result.) The first campaign has the bigger number. The second has far more people who could actually stop by for lunch.
How we narrow the field
Every time a placement becomes available, the system first filters by location, then by topic, then by size. Whatever is left is scored, so the ads that fit best are the ones that get the placement. You don’t pay for the audience you filtered out.
What 10,000 impressions can do
Ten thousand well-placed impressions is a meaningful first test for a local business: enough to see how your message and your area respond, without a large commitment. Our $400 Trial package includes 10,000 impressions, so you can try targeted advertising and read the results before you decide to do more.
As always, delivery numbers are estimates and results vary by business, offer and season. We can’t guarantee sales, but we can make sure your money is aimed.
Curious what a small campaign could do for your business? See where your ads would appear, check our simple pricing, or get in touch for a free estimate.
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