About us

Placements chosen with care.

We’re a Barrie-based marketing team that helps small and medium-sized businesses get their ads seen by the audiences that matter.

How we engage target placements

We start with a conversation about your business: what you sell, who buys it, and where they are. From there, we build a simple campaign brief with your goals, your service area, your topics, and the ad sizes you have.

1Understand. We learn your customers and your budget.

2Match. We line your ad up with placements that suit your location, topic, and format.

3Place. Your ad enters the rotation and earns its spot on the merits of the match.

4Review. We check in, adjust, and keep your campaign fresh.

Person pointing at a bar chart on a tablet
Our algorithm

How the placement algorithm works

Every time a placement is available, the algorithm narrows the field in three quick steps, then scores whatever is left.

1. LocationOnly ads that fit the viewer’s area 2. TopicMatch the interests of the audience 3. SizeFit the space on the page 4. Weighted rankingBest ad wins the placement

Step one: filter

The algorithm filters by location first, so your ad is only considered where it matters. Next it filters by topic, then by size, so what remains is a set of ads that genuinely fit the placement.

Step two: weigh

Every remaining candidate is then given a weighted score based on several criteria, including (but not limited to):

  • the weights configured in your campaign setup;
  • how long it has been since your ad was last viewed, which reduces repeats and stops ads from waiting too long for a turn;
  • the degree of topical relevance to the audience.

The highest-scoring ad takes the placement.

You stay in control

Because campaign weights are part of the setup, you help decide what matters most for your ad. We’re always happy to adjust them as your business changes.

What raises an ad’s score Campaign weights Time since last shown Topical relevance Other signals Illustrative only — each campaign’s weights are set up individually.
Aerial view of Barrie, Ontario with Kempenfelt Bay in the distance

Why we love Barrie

Barrie is a wonderful place to live and do business: a friendly city on the shore of Kempenfelt Bay, with a lively downtown, a beautiful waterfront, four seasons of outdoor fun, and a community that genuinely supports its local shops and services. It’s home for us, and we’re proud to help our neighbours grow.

Free estimates, and BIG savings for new clients*

Tell us about your business — no obligation.

Save $150 as a new client*

*First-time clients will receive their placement setup fee, a value of $150, free of charge.