Targeted advertising simply means deciding who should see your ad before you pay to show it. Instead of reaching everyone, you reach the people most likely to become customers.
Why it matters when your budget is small
A large company can afford to be seen by everyone. A local business can’t — and doesn’t need to. If you run a café in Barrie, the people who matter most live, work, or travel nearby and enjoy what you serve.
The three questions to start with
- Where are my customers? Location is the first and biggest filter.
- What are they interested in? Topic matching keeps your ad relevant.
- What formats fit? The right ad size ensures your message looks its best.
Answer those three and you’re already ahead of most advertising plans. Want help? Get in touch.
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