Nobody likes seeing the same ad again and again. Good ad placement takes that into account.
Rotation, not repetition
When several ads qualify for the same placement, our system scores each of them. One of the factors is how long it has been since an ad was last shown — the longer it has waited, the better its chance of a turn. That means less repetition for viewers and a fair share of visibility for every advertiser.
Relevance still comes first
Timing is only one signal. Topical relevance and the weights set in each campaign also count, so the ads that fit best are the ones you see most.
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